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   3 Steps All Marketers Must Take To Be Successful In Digital Marketing As the CEO of a digital marketing agency that promotes a wide range of products and services to a diverse clientele across the country — from small businesses to Fortune 500s, we have seen it all. When we meet with clients to discuss their marketing strategy, the most-asked question we get is: "How does digital marketing work?" Businesses often know the results they are looking to achieve and which platforms they are trying to break into but lack insight into how to go about doing that.  Successfully getting started in digital marketing can be broken down into three simple steps that can help a business stand out and compete with giants in the field.  Step 1: Learn. The first job of a good digital marketer is to understand a client's long-term plan for their business. This includes being able to answer the following questions: What are the company's objectives? Understanding the company's bus

  SEO is important for higher searchability and visibility but it offers more real value. Here are 12 reasons SEO should be used by businesses to help them take their brand to new heights. Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf. SEO will increase website visibility and searchability. But, what real value does it have? SEO is what makes it so important. These 12 reasons show that SEO is important for any business, no matter how big or small. 1. Organic Search is most often the primary source for website traffic Organic search is a huge part of most business's website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. Google holds a significantly larger share of search market than its competitors Yahoo, Bing Baidu Yandex DuckDuckGo, Yahoo! and Baidu. That

  Internet has changed the way people do shopping. Now, they need not visit one physical store to others for purchasing products or taking services of their choices because internet has offered them one such an option that opens the doors of a number of stores without steeping out of their homes. And this option is online shopping. Now, for the success of any business, organization, or service, effective online presence is very important and the base for online presence is user friendly website that has become an essential part for all kinds of business whether it is a small, medium, or big business. Almost all business persons – small, medium, or big – know the importance of the website for their businesses. So, most of businesspersons and service providers have their websites. But, there is a fact about the website, which is less popularly known; only having a website is not enough for a successful business. It is also very important that your website must be effective enough to gain